This Privacy Policy explains how Yardline (“Yardline,” “we,” “us,” or “our”) collects, uses, shares, and protects your information when you use the Yardline mobile app, website, and coaching services (together, the “Service”). Yardline is operated by Yardline LLC, a California limited liability company. By using the Service, you agree to the practices described here.
If you have any questions about this policy or your data, contact us at yardlinefit@gmail.com.
1. Information we collect
Information you provide to us
- Account information. When you create an account, we collect your email address, the name or display name you provide, and a password (passwords are stored in hashed form and are never visible to us). If you sign in with Apple or Google, we receive your name and email address as permitted by that provider; Apple may provide a private relay email address instead of your real one.
- Profile and fitness details. To build your program and calculate your nutrition targets, we collect details you enter such as your sex, year of birth (used to determine age), height, body weight, activity level, training goals, available equipment, injuries or limitations you choose to share, and dietary preferences.
- Health and wellness information. As you use the Service, we collect the fitness and wellness data you log, including workouts completed, exercise history, body weight and weigh-ins, food and nutrition logs, calorie and macronutrient information, water intake, check-ins, progress notes, and any wellness check-in or screening responses you choose to provide.
- Communications. If you contact us for support, apply for coaching, join a waitlist, or message us, we collect the contents of those communications and the email address you provide.
Apple Health (HealthKit)
If you choose to connect Apple Health, Yardline reads only the data types you allow: steps, active and resting energy, sleep, heart rate and resting heart rate, weight, blood glucose, and the food energy and nutrients (protein, carbohydrates, total, saturated, monounsaturated and polyunsaturated fat, cholesterol, sodium, fiber, sugar, potassium, calcium, iron, and vitamins A, C and D) you log in other apps. Yardline writes to Apple Health only the active energy and distance from cardio workouts you finish in the app and, if you use Yardline on Apple Watch, the workouts you record there. We use this data only to provide and personalize the Service, and we store what we sync in your Yardline account so that you, and your coach if you have one, can see your progress. We do not use Apple Health data for advertising or marketing, we do not sell it, and we do not share it with third parties for their own use. You can revoke this access at any time in your device’s Health settings. Your weekly summary is generated from your own data, including Apple Health if you connect it. It is general fitness guidance, not medical advice. Check with a doctor before making medical decisions.
Voice food logging
If you log food by voice, your device’s or browser’s built-in speech recognition, provided by Apple or Google under their own privacy terms, turns what you say into text. Yardline never receives the audio. We send that text, or a sentence you type instead, to Anthropic, our AI provider, only to pick out the foods and amounts you named, and then look those foods up in our food databases. We don’t store the sentence itself, only the foods you choose to log.
Information collected automatically
When you use the Service, our hosting and infrastructure providers automatically receive limited technical data needed to operate and secure the Service, such as your IP address, basic device and browser information, and app activity (for example, error and request logs). We do not use third-party advertising networks, and we do not track you across other companies’ apps or websites for advertising.
The app also stores settings and recent activity on your device (local storage) so it loads quickly. We don’t use advertising cookies.
2. How we use your information
- To provide, maintain, and personalize the Service — including building your training programs, calculating nutrition targets, and tracking your progress.
- To respond to your messages, manage your account, and contact you about coaching if you apply or ask to hear from us.
- To send you service-related communications, such as account, security, and transactional emails.
- To provide customer support and respond to your requests.
- To monitor, secure, troubleshoot, and improve the Service.
- To comply with legal obligations and enforce our Terms of Service.
3. How we share your information
We do not sell your personal information. We share information only in the following limited circumstances:
- Service providers. We share information with vendors who process data on our behalf to operate the Service, under agreements that limit their use of your data. Our current providers include:
- Supabase — database, authentication, and storage
- Vercel — application hosting
- Resend — transactional and account email delivery
- Bunny.net (Bunny Stream) — exercise video hosting and delivery
- YouTube — some exercise how-to videos (YouTube may store data on your device when you play one)
- USDA FoodData Central and FatSecret — food and nutrition database lookups (used to return search results when you search for foods)
- Open Food Facts — food lookups by barcode
- Apple and Google — when you choose Sign in with Apple or Sign in with Google
- Stripe — payments
- RevenueCat — iPhone subscriptions
- Sentry — error reports (technical crash and error details, with your email and IP address removed)
- Cal.com — call booking
- Tally — forms
- Google Fonts — website fonts
- Anthropic — AI features
- Legal and safety. We may disclose information if required by law, subpoena, or legal process, or to protect the rights, safety, or property of Yardline, our users, or others.
- Business transfers. If Yardline is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction, subject to this policy.
We keep a record of how the app and site are used, for example which features you use, which pages you view, and which quiz step you reached. When you’re signed in, these events are linked to your account. We use them only to run and improve Yardline. They are stored in our own database, never sold, and never used for advertising. Deleting your account deletes them.
Feature usage. Each record notes what happened, such as which screen you opened or that you logged a food, along with your plan, whether you have a coach, the kind of device and the app version. It never includes what you type, say or eat, your messages, or your health numbers. We collect these records ourselves, without any outside analytics service.
4. Data retention and deletion
We retain your information for as long as your account is active or as needed to provide the Service. You can delete your account at any time directly in the app under Settings → Delete account. When you delete your account, we delete it and the data you logged or uploaded in Yardline, including your usage events. We keep the forms you sent us outside your account (a quiz, a coaching inquiry, a free-guide or waitlist sign-up) and your call bookings, which include your email. We also keep a log of each time a coach opened the app as you. Meals your coach built for you stay in your coach’s library, no longer linked to your account. Copies in our backups and system logs expire on their own schedule. Companies we work with, such as Stripe and Apple for payments, keep their own records. To have the forms and call bookings deleted too, email us at yardlinefit@gmail.com. We may retain certain limited records where required to comply with legal, tax, or accounting obligations, or to resolve disputes.
5. Security
We use reasonable administrative and technical measures to protect your information, including encryption of data in transit and authentication safeguards provided by our infrastructure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
6. Children’s privacy
The Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us at yardlinefit@gmail.com and we will delete it.
7. Your privacy rights
Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of your personal information, and to object to or restrict certain processing. You can exercise the core of these rights yourself: you can view and update your information in the app, and you can permanently delete your account under Settings → Delete account; section 4 says what we delete and what we keep. For any other request, contact us at yardlinefit@gmail.com and we will respond as required by applicable law. We will not discriminate against you for exercising your privacy rights.
California residents: we do not sell or share your personal information for cross-context behavioral advertising, and the rights above include the rights provided under California law.
8. Where your information is processed
Yardline is operated from the United States, and your information is processed and stored on servers located in the United States. If you access the Service from outside the United States, you understand that your information will be transferred to and processed in the United States.
9. Changes to this policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date above and, where appropriate, notify you within the Service. Your continued use of the Service after an update means you accept the revised policy.
10. Contact us
If you have questions or requests regarding this Privacy Policy or your personal information, contact:
Yardline LLC
Email: yardlinefit@gmail.com