I have the degree and the receipts. I still won't ask you to take my word for it.
Over 12 years in the fitness industry. A B.S. in Kinesiology. Time on an ambulance. And every method I use points back to a study you can read yourself. That's the whole idea.
See how it works →You don't have a million hours. You shouldn't need them.
Most fitness advice is built for someone whose only job is fitness. You're not that person. You've got work, a family, obligations that don't pause because you decided to get in shape.
Here's what over 12 years in this industry taught me: the people who burn out aren't lazy. They're following plans that were never sustainable in the first place — plans that demand seven hours a week, ban every food you actually like, and treat willpower as a substitute for strategy.
The best plan isn't the hardest one. It's the one you can still be running a year from now.
How I got here
The work
I spent my early career working way too hard and watching clients do the same. Over 12 years of health and fitness coaching, mostly in person. I was good at getting people results. I was also watching a lot of them burn out — because the approach itself was the problem.
The ambulance
For a stretch I worked EMS, on the ambulance. That's where the thing I'd always half-believed became a conviction: I didn't want to treat people after the emergency. I wanted to help them never get in the truck. Medicine, health, fitness — but specifically preventative. Work hard now so you pay less later, in medical bills and in years. That realization is why I chose coaching over a career in medicine.
Going online
I built my practice in person, but I found something counterintuitive: online coaching lets me help more people and hold them more accountable. When a client has skin in the game and someone in their corner every week — not just for the two or three hours a week we'd share a gym floor — they see more results, not fewer. That's the model Yardline is built on.
The receipts
The credentials tell you I'm qualified to have an opinion. The citations tell you why you don't have to trust my opinion — you can check the work.
Every claim points to a study
Yardline runs on a simple rule: if I tell you something works, I show you the research that says so. No "trust me." No transformation theater. No fake urgency.
- Sustainable by design — work with your favorite foods; train as little or as much as your goals actually require.
- Evidence, cited — method claims link to named, peer-reviewed research. You can read it.
- Proof you can verify — client results shared with written permission, and reviews on a third-party site, not homepage before/after photos.
- Built for real life — all ages, all genders, all schedules. The door is open to everyone.
Straight talk about fit
This is for you if:
- You want a coach who explains the "why" and backs it with research
- You've got a real life and need a plan that survives contact with it
- You're done with burnout cycles and want something you can sustain
This probably isn't for you if:
- You want a 30-day quick fix or a crash cut
- You want someone to hype you instead of level with you
- You're looking for shortcuts over sustainable habits
Strength is for the rest of it — the backyard, the dog, the people you feed.