Over 12 years in the fitness industry. A B.S. in Kinesiology. Time on an ambulance. And every method I use points back to a study you can read yourself. That's the whole idea.
See how it works →Most fitness advice is built for someone whose only job is fitness. You're not that person. You've got work, a family, obligations that don't pause because you decided to get in shape.
Here's what over 12 years in this industry taught me: the people who burn out aren't lazy. They're following plans that were never sustainable in the first place — plans that demand seven hours a week, ban every food you actually like, and treat willpower as a substitute for strategy.
The best plan isn't the hardest one. It's the one you can still be running a year from now.
I spent my early career working way too hard and watching clients do the same. Over 12 years of health and fitness coaching, mostly in person. Along the way, earned certifications as an EXOS Performance Specialist, Nutrition Specialist, and Fitness Nutrition Specialist. I was good at getting people results. I was also watching a lot of them burn out — because the approach itself was the problem.
For a stretch I worked EMS, on the ambulance. That's where the thing I'd always half-believed became a conviction: I didn't want to treat people after the emergency. I wanted to help them never get in the truck. Medicine, health, fitness — but specifically preventative. Work hard now so you pay less later, in medical bills and in years. That realization is why I chose coaching over a career in medicine.
I built my practice in person, but I found something counterintuitive: online coaching lets me help more people and hold them more accountable. When a client has skin in the game and someone in their corner 24/7 — not just for the two or three hours a week we'd share a gym floor — they see more results, not fewer. That's the model Yardline is built on.
The credentials tell you I'm qualified to have an opinion. The citations tell you why you don't have to trust my opinion — you can check the work.
Yardline runs on a simple rule: if I tell you something works, I show you the research that says so. No "trust me." No transformation theater. No fake urgency.
Strength is for the rest of it — the backyard, the dog, the people you feed.